Dynamics AX CRM
Our trainers are qualified Microsoft Dynamics AX functional consultants with significant implementation experience. This results in a rewarding learning experience that gives participants insight into real-life scenarios. Students completing this course should have a good basic understanding of the sales process and a working knowledge of the navigation and use of Microsoft Dynamics AX.
The Microsoft Dynamics™ AX training sessions are specially conducted for:
- IT professionals who are currently working on Microsoft Dynamics™ AX within an organization
- Existing IT resources looking to shift into Microsoft Dynamics™ AX
- IT/AX professionals looking for certification to enhance global career prospects
After completing this course, students will be able to:
- Understand the theory and concepts of contemporary customer relationship management
- Perform the necessary setup involved in the use of the Sales and Marketing module
- Set up the categorizations necessary to use the business relations functionality correctly
- Create and maintain business relations
- Set up and maintain the contact person(s) connected with a business relation
- Set up and maintain (plan) activities for business relations
- Create and send quotations to business relations
- Create and structure a campaign
- Associate a campaign to a project
- Define campaign targets
- Execute a telemarketing initiative using Microsoft Dynamics AX Sales and Marketing functionality
- Reflect the sales organization by creating sales units
- Attach employees to the created sales units and maintain them
- Define sales targets for the sales unit and sales personnel
- Set up and maintain synchronization from the Sales and Marketing module to Microsoft Outlook
- Create and attach a document to an activity, business relation, or contact person
Course Title: M8624: Sales and Marketing in Microsoft Dynamics AX 4.0
Course Duration: 2 days
Course Location: Client Location
Course Code: M8624
Course Description:
This two-day instructor-led course provides students with the knowledge and skills to implement, adjust, or use the Sales and Marketing module. It assumes course participants have a basic working knowledge of Microsoft Dynamics AX.
This course is intended for both professionals that are implementing the Sales and Marketing module and also end users of the module.
Prerequisites:
Before attending this course, students must have:
- A working knowledge of the navigation and use of Microsoft Dynamics AX
- A working knowledge of the use of sales orders in Microsoft Dynamics AX
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In addition, it is recommended, but not required, that students have completed:
- Microsoft Dynamics AX Introduction 4.0
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Prerequisite courses:
- M8514: Microsoft Dynamics AX 4.0 Sales Order Processing
- M8627: Introduction to Microsoft Dynamics AX 4.0
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Overview
- Course Description
- General Sales and Marketing module information
- Chapter Content
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Customer Relationship Management
- The Customer
- General Sales and Marketing module information
- Sales and Marketing and CRM
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Sales and Marketing Setup
- Sales and Marketing Module Setup
- Connecting Employees with User IDs
- Transaction Log
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Business Relations
- The Business Relation
- Segmentation and Categorization
- Working with Business Relations
- Importing Business Relations
- Reports for the Sales Organization
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Contact Persons
- Defining Salesperson Responsibilities
- The Contact Person
- Activities
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Sales Quotations
- Quotations
- Quotation Default Values
- Working with Quotations
- Quotation Reports
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The Marketing Organization
- Marketing Automation
- The CRM Encyclopedia
- Distribution of Campaign Responsibilities
- Reports in the Campaign Module
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Telemarketing Setup
- Telemarketing Setup
- Creating and Working with Call Lists
- Working with Telemarketing
- Reports in Telemarketing
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