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Dynamics AX CRM

 

Our trainers are qualified Microsoft Dynamics AX functional consultants with significant implementation experience. This results in a rewarding learning experience that gives participants insight into real-life scenarios. Students completing this course should have a good basic understanding of the sales process and a working knowledge of the navigation and use of Microsoft Dynamics AX.

The Microsoft Dynamics™ AX training sessions are specially conducted for:

 

  • IT professionals who are currently working on Microsoft Dynamics™ AX within an organization
  • Existing IT resources looking to shift into Microsoft Dynamics™ AX
  • IT/AX professionals looking for certification to enhance global career prospects

 

After completing this course, students will be able to:

  • Understand the theory and concepts of contemporary customer relationship management
  • Perform the necessary setup involved in the use of the Sales and Marketing module
  • Set up the categorizations necessary to use the business relations functionality correctly
  • Create and maintain business relations 
  • Set up and maintain the contact person(s) connected with a business relation
  • Set up and maintain (plan) activities for business relations
  • Create and send quotations to business relations
  • Create and structure a campaign
  • Associate a campaign to a project
  • Define campaign targets
  • Execute a telemarketing initiative using Microsoft Dynamics AX Sales and Marketing functionality
  • Reflect the sales organization by creating sales units
  • Attach employees to the created sales units and maintain them
  • Define sales targets for the sales unit and sales personnel
  • Set up and maintain synchronization from the Sales and Marketing module to Microsoft Outlook
  • Create and attach a document to an activity, business relation, or contact person
Course Title: M8624: Sales and Marketing in Microsoft Dynamics AX 4.0


Course Duration: 2 days


Course Location: Client Location


Course Code: M8624


Course Description:


This two-day instructor-led course provides students with the knowledge and skills to implement, adjust, or use the Sales and Marketing module. It assumes course participants have a basic working knowledge of Microsoft Dynamics AX.


This course is intended for both professionals that are implementing the Sales and Marketing module and also end users of the module.


Prerequisites:


Before attending this course, students must have:
  • A working knowledge of the navigation and use of Microsoft Dynamics AX
  • A working knowledge of the use of sales orders in Microsoft Dynamics AX
 
In addition, it is recommended, but not required, that students have completed:
  • Microsoft Dynamics AX Introduction 4.0
 
Prerequisite courses:
  • M8514: Microsoft Dynamics AX 4.0 Sales Order Processing
  • M8627: Introduction to Microsoft Dynamics AX 4.0
 
 
The training course will focus on the following areas:
 
 
Overview
  • Course Description
  • General Sales and Marketing module information
  • Chapter Content
Customer Relationship Management
  • The Customer
  • General Sales and Marketing module information
  • Sales and Marketing and CRM
Sales and Marketing Setup
  • Sales and Marketing Module Setup
  • Connecting Employees with User IDs
  • Transaction Log
Business Relations
  • The Business Relation
  • Segmentation and Categorization
  • Working with Business Relations
  • Importing Business Relations
  • Reports for the Sales Organization
Contact Persons
  • Defining Salesperson Responsibilities
  • The Contact Person
  • Activities
Sales Quotations
  • Quotations
  • Quotation Default Values
  • Working with Quotations
  • Quotation Reports
The Marketing Organization
  • Marketing Automation
  • The CRM Encyclopedia
  • Distribution of Campaign Responsibilities
  • Reports in the Campaign Module
Telemarketing Setup
  • Telemarketing Setup
  • Creating and Working with Call Lists
  • Working with Telemarketing
  • Reports in Telemarketing